NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and,
As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding
Traditional TV ad spending in the U.S. will decline roughly 3% this year and is in the midst of a long-term decline, according to eMarketer. The firm says that “TV ad spending peaked in 2018 at $72.40 billion.” By
LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM.
In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life,
It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others.
Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come
Instagram plans to start testing the removal of “Like” counts for U.S. users beginning as early as this week, CEO Adam Mosseri announced at a WIRED25 conference in San Francisco last week. Like counts will be removed from posts during