Essential tools for freelancers and small businesses to access Big Data

Big Data May 27, 2024

Big Data also helps freelancers and small businesses to better manage their data. Here are some accessible tools and courses.

Data analysis is crucial for business success, regardless of size or sector. Large amounts of information are generated on a daily basis and need to be properly managed.

Although traditionally linked to large companies, SMEs and freelancers are taking advantage of Big Data through masters in business analytics, acquiring the tools and knowledge necessary to maximize its use.

 

Key tools for small businesses to access Big Data

In the digital age, any business needs strategies to collect and manage data efficiently. Data science is vital to improve operability and achieve objectives.

Artificial intelligence and machine learning make it possible to process large volumes of data. Data analysts interpret and share this information in an understandable way.

Some useful tools include:

  • Python: Popular programming language in data science and machine learning. It allows for data correction, statistics and visualization.
  • AWS (Amazon Web Services): Cloud service provider that offers storage, computing and databases such as MySQL and MongoDB. Ideal for SMEs due to its pay-per-use model.
  • Microsoft Power BI: Tool for interactive data visualization, integrated with other Microsoft tools and easy to use without technical knowledge.
  • Excel: Versatile and popular, with an advanced version for business analysis.
  • Tableau Public: Free software for creating dashboards, maps and real-time data visualizations.

 

Data analytics training for small businesses

Organizations must manage their data effectively. It is necessary to develop strategies and maintain scalable technology infrastructures.

The use of databases and CRM platforms ensures access to relevant and up-to-date information for all members of the business. According to Harvard Business Review Analytic Services, 88% of respondents believe that fostering a data-driven culture is crucial to future performance.

Studying a postgraduate degree such as Esade's Master in Business Analytics offers great career opportunities, empowering students to lead the digital transformation. This master's degree is aimed at young graduates with little professional experience interested in data analytics.

Students acquire knowledge of management and business analytics, preparing them to manage Big Data projects and lead teams of data-scientists. The program also encourages interaction between participants from other master's programs.

 

IA for the creation of websites for freelancers

Internet presence is essential. AI is democratizing access to web development, allowing any user to create custom sites in minutes.

AI tools like Wix and Hostinger generate complete websites quickly. While they may seem basic, they are a quick solution for those starting out in the digital world.

For content, tools like ChatGPT and Gemini help create SEO-optimized copy. Dall-E and Canva are useful for generating images and graphics.

AI also optimizes SEO performance and positioning. Tools like Marketmuse, Adobe Sensei and chatbots improve website functionality and user experience.