How brands are succeeding with videos on Instagram.

More and more brands are using videos on Instagram to engage and connect with their audience in an authentic way.

Here a few successful approaches:

Inspiration and emotions

Brands that share motivational content manage to connect emotionally, generating a loyal audience.

Trends and humor

The use of memes and viral trends helps videos get shared widely, staying relevant in a competitive space.

Human stories

Sharing real experiences, with collaborations from influencers or brand ambassadors, makes messages genuine and relatable.

Proactive engagement

Tools such as reminders and surveys encourage interaction, building anticipation about future products or launches.

In short, these approaches help brands stand out in a visual environment, where video is key to attracting and maintaining attention.