Latinos in the US expose themselves to risks when using social networks to obtain information

Latinos in the United States are increasingly using social media to obtain information, putting them at risk of misinformation. A study conducted by the Center for Social Media at NYU and the University of California, San Diego found that 50% of Latino adults in the US use TikTok, the fastest growing social network among this group. In addition, those who consume content in Spanish are more likely to believe in conspiracy theories, such as the "great electoral fraud."

Main findings of the study

The report, titled "Understanding Media Habits & Engaging Latino Communities," reveals that Latinos are the largest racial minority in the US, with more than 60 million people, of which 42 million speak Spanish daily in their homes. However, little is known about how they consume information online and how this affects their political thoughts and attitudes.

Disinformation and preferred platforms

The study shows that Latinos who use social networks in Spanish are more vulnerable to misinformation. Platforms such as Facebook and YouTube, which lack adequate programs to combat disinformation in Spanish, are the most used by this group to consume political news. In fact, 57% of Latinos prefer WhatsApp for information, compared to only 15% of whites.

Impact and political participation

Latinos not only consume information, but also actively participate in political debates on social networks, especially on WhatsApp. Additionally, they are more likely to believe information about COVID-19 that circulates on social media and the Internet.

Conclusions for the Spanish media

For editors and journalists serving the Latino community in the US, this study highlights the need to focus on social networks and platforms preferred by Latinos, such as WhatsApp and YouTube. It is essential to invest in the availability of content on these platforms to improve information and reduce misinformation.