Main Graphic Design Trends for 2024

• 1. Maximalism and Surrealism: Graphic design is adopting a maximalist approach, combining vibrant and detailed elements with surreal touches. This trend is driven by the use of generative AI tools that allow for rich and bold visual compositions.

• 2. Mixed Media and Hand-Drawn Elements: In contrast to AI influence, many designers are turning to artisanal techniques, using hand-drawn illustrations and mixed media to add authenticity and a personal touch to their work.

• 3. Retro Nostalgia: Styles from the 60s and 70s are making a comeback, with faded color palettes and retro patterns that evoke a sense of comfort and familiarity, offering an escape from modern uncertainty.

• 4. Anti-Design: Anti-design challenges traditional conventions with mixed fonts of different sizes, overlapping text, and unconventional compositions, making it ideal for creative and cultural events.

• 5. Abstract Gradients: Gradients are being used more boldly, with vibrant color transitions that add depth and dynamism to designs.

• 6. Use of Textures: The use of textures in graphic design is increasing, creating images that connect with the viewer on a tactile and emotional level, especially within typography and other design elements.

• 7. Creative Homogenization: There is growing concern about the lack of diversity in creative output, attributed to the devaluation of arts education. This may lead to homogenization in the creative sector and the need for alternative methods to recruit new talent.

• 8. Responsible Design: Graphic design is adopting more sustainable and responsible practices, with studios seeking B Corp status to reflect their commitment to sustainability and ethics.

These trends highlight the diversity and innovation in graphic design for 2024, offering new creative directions and responding to contemporary demands for authenticity and responsibility.