TikTok tags videos developed with artificial intelligence

TikTok already automatically applies an “AI-generated” tag to content on its platform created with AI tools, and that same tag will now be applied to content created on other platforms. 

Now, the Chinese social network will detect when images or videos are uploaded to its platform that contain metadata tags indicating the presence of AI-generated content and says it is the first social networking platform to support the new Content Credentials.

Here's how TikTok tags videos developed with artificial intelligence

Support for the Adobe-developed tagging system (which has been added to tools such as Photoshop and Firefly) comes as TikTok partners with Adobe's Content Authenticity Initiative (CAI), as well as the Coalition for Content Provenance and Authenticity (C2PA).

TikTok writes that Content Credentials support will go through a “multi-phase implementation” on the platform. The company's first step is to begin automatically tagging AI-generated uploads that already contain content credentials. 

The next step is to add the tags to the generated content using TikTok's AI effects that remain in place even if the content is downloaded for publishing elsewhere.